Nooka (One Show recognized)
Self-contained packaging concept housing designer watch. Cylindrical shape draped in one piece of latex allows for easy closure without the need of a conventional top. Aluminum label allows for brand recognition and ease in gripping for “auto-open” function caused by elasticity of the materials.
To open, place one hand on the lower section while twisting slightly on the upper section with the other hand until the elastic force engages, providing an auto-open function.